In the hospitality industry, I contend that social media is one of the most talked about but least understood and least monetized of the marketing mediums.
One of the most difficult things about using PR in your hotel’s marketing strategy is properly evaluating and proving the ROI on your outreach.
Other than brand awareness, the single most important thing for your marketing to inspire in potential customers is trust.
In the hospitality industry, there are many opportunities for savvy businesses to use public relations to increase brand awareness with potential customers and, as a result, to boost sales. But for those just getting started, PR can seem very complicated and confusing; however, with a bit of information, you’ll be ready to start generating media coverage for your company.
Social media is affordable, easy-to-use once you’re familiar with the ins and outs of each channel, can be accessed 24/7 and delivers messages to potential customers globally, in real-time. It is changing the way consumers search for and book trips, making it an operational imperative for B2C companies to have a presence on the top B2C-focused social media sites.
Understanding your audience’s motivations and purchasing behavior is the secret to closing more sales. In this article, we’ll discuss the huge impact that brand awareness can have on the success or failure of a sales pitch.
In the past, when most people thought about the public relations profession, they thought of two things: spin and propaganda. Today, some people still hold the outdated view that PR professionals are just paid ‘talking heads’ with questionable morality. Being a PR professional myself, I object to this incorrect portrayal of a career I’m passionate about. That being said, I do understand where this misconception came from.
Increasing traffic to your own website is one of the most important factors for a hotel’s success, as 100 per cent of all revenue from direct bookings are paid to the property with no acquisition cost. It is possible to increase your property’s website traffic by establishing direct links to your site so customers can reach yours via other sites. While this method is efficient, building direct links can be time-consuming and expensive.
Each day, consumers are exposed to approximately 5,000 advertisements. From morning to night, our brains are flooded with corporate branding, selling products and services. Due to the intense competition for each consumer’s attention, every minute of every day, consistent and strategic branding and a strong first impression is especially important. Ideally, a brand identity should be developed and communicated long before your public launch, but if your property didn’t have this luxury, don’t worry. It’s never too late to improve your property’s branding.