HSMAI ROCET The Hospitality Sales and Marketing Association International (HSMAI), has announced that HSMAI’s ROCET, Revenue Optimization Continuing Education and Training, will take place in three cities in April.

HSMAI, producer of the annual industry-leading Revenue Optimization Conference (ROC), offers ROCET as a fast-paced, one-day program designed to deliver tactical, strategic and leadership insights for hotel revenue managers in cities across the US. HSMAI’s April ROCET events include:

    HSMAI’s ROCET Orange County, CA, April 24, The Hilton Costa Mesa

    HSMAI’s ROCET San Diego, April 26, San Diego Marriott Mission Valley

    HSMAI’s ROCET Honolulu, April 28, Moana Surfrider – A Westin Resort & Spa, Waikiki Beach

“The one-day program provides in-depth education on trends in the market, analyzing forecast accuracy, digital marketing, analysis of total profit contributions, data visualization, predictive analytics and advances in total revenue management,” said Fran Brasseux, CHSE, CHBA, Executive Vice President, HSMAI. “HSMAI ROCET has been developed for hotel revenue managers, as well as the full hotel executive team, to help develop a collaborative total hotel revenue strategy. We have delivered 18 successful ROCET city programs since fall 2016, with a net promoter score of 97 per cent, so we are confident our April attendees will be have pages of take-aways to help grow their business revenue.”

HSMAI’s ROCET events in April feature industry experts and thought leaders Bonnie Buckhiester, ISHC, President and CEO, Buckhiester Management, and member of HSMAI’s Revenue Management Advisory Board; Veronica Andrews, CRME, Director, Digital Data Solutions – STR; Loren Gray, CHDM, Founder, Hospitality Digital Marketing; and Victoria Edwards, President and CEO, ProfitCloud.

Registration is now open for HSMAI ROCET programs at www.hsmai.org/rocet. Series partners are Booking.com, Expedia Inc., IDeaS, Rainmaker, and content partner STR.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org.