Revenue Strategy ForumWhat about the Revenue Strategy Forum?   

The leading minds in hotel Revenue Strategy will convene November 6 at Amba Charing Cross, London for the third annual Revenue Strategy Forum in London to discuss ways hotels can optimize their pricing and distribution in all market environments, especially in preparation for an inevitable dip in the industry cycle. Join everyone at Amba Charring Cross for an informative day featuring insights from the best and the brightest in the industry.

Why is it important? 

With hotels challenged by the continued growth of third-party intermediaries and the further commoditization of the hospitality industry, the industry’s leading practitioners from the fields of revenue management, marketing, sales and distribution will meet to discuss how all hotel stakeholders — GMs, DORMs, sales and marketing leaders, owners and asset managers — can implement revenue strategies to tackle current and future distribution complexities. 

Event line-up

Opening keynote: How cognitive and predictive intelligence will transform hospitality

Imagine how different hotel distribution was before the Internet, and then fast-forward to how far travel purchasing and hotel inventory distribution have come since. Today, the power of predictive data and machine learning — such as the new offerings on IBM’s Watson platform — are leading us to a similar transformation, only this time the revolution will happen much more quickly. Learn from one of the foremost experts in the field how cognitive and predictive analytics bring the power to transform the way hoteliers forecast and more accurately anticipate the needs of our guests.

Panel discussion: Rethinking hotel technology 

As distribution and the technology powering it continues to evolve at breakneck speeds, hoteliers are beginning to realize the architecture they’ve built and used through the years to manage bookings and guests is not well equipped for today’s digital marketplace. Rather than bolting on more solutions to an already fragile ecosystem, innovative hotels are beginning to rethink their tech stack and are looking for ways to better integrate multiple systems in a modern cloud architecture to better personalize offers and experiences for guests.

Panel discussion: The untapped potential of personalization: A brand vs. independent approach

As more guests become accustomed to standard amenities such as free Wi-Fi and complimentary breakfasts, current loyalty programs are becoming a thing of the past. Travelers want more personalized service and hoteliers are yearning to know more about their customers. Building guest profiles that can be shared securely among systems allows hotels to build a special relationship with each and every guest.

Closing keynote: Extreme customer centricity in a networked world

Customer behavior has changed and the speed of the market and how companies, themselves, need to become a network if they want to survive. But, above all, companies must put the customer first if they want to be successful.  Not just as a nice slogan, but as a rational program of drastic change, in which processes and procedures have to be rethought from scratch: a program in which `digital’ plays a key role in order to give customers what they want in a warm and human manner.

See the full agenda and speakers here at

Seats are limited. Register now to lock in special pricing of $290USD at


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