The World Youth Student and Educational (WYSE) Travel Confederation has launched the fourth report in its Millennial Traveller series: Festivals and the Millennial Traveller.
An impressive 50% of the millennial travellers aged 18 or younger that took part in the Millennial Traveller survey had attended a festival in the previous year.
The Festivals and the Millennial Traveller report provides a snapshot of millennial traveller festival spending and preferences for a great festival experience, such as cheap food and drink, big performing acts and, believe it or not, clean toilets. The most favoured locations for a festival were reported to be ‘close to a big city’ or ‘in the mountains’.
The report also highlights that as total trip spend rises, so does festival spend. Thirty percent of festivalgoers spent EUR 100 – EUR 200 on a festival while 21% reported spending EUR 200 – EUR 500. The peak age group for festival spending was 26 – 29, who spent on average EUR 231 on a festival.
The Festivals and the Millennial Traveller report is available free of charge to WYSE Travel Confederation members and is available to purchase by non-members for EUR 24.95.
To download the report or find out more about becoming a WYSE Travel Confederation member, visit www.wysetc.org.