Greenview and Green Lodging News have released the 2017 Green Lodging Trends Report for the second year, comparing green practices over a wide-range of areas, including energy management, waste management, water conservation, communications, staff involvement, community involvement, health and wellness, back of house (kitchen, laundry, procurement, cleaning, maintenance), climate action and certifications. The 2017 Report includes data for 2,093 properties across 46 countries. Here are some key findings:
- Limited Service Hotels are stepping up their game. Last year, we noted that full service properties are not always “greener” than limited service, which has often been the misconception. Yes, full service hotels generally have more resources and can do more around sustainability. However, we found in the responses that limited service hotels are continually improving in the areas of sustainability, going toe to toe with full service properties and in some cases even beating them in adoption rate.
- Hotels are gearing up for team efforts. Similar to last year, 68 percent of respondents globally indicated that they have a green team in place at their properties. Among the regions, EMEA leads the way with an adoption rate of 86 percent. The Americas and Asia Pacific had 66 percent and 68 percent respectively. While the uptake of this practice stayed the same, Green Teams having a budget for implementing green initiatives gained about 10 percent increase in uptake from last year at 52 percent.
- Guests are giving feedback, and it is valued. Hoteliers take guest feedback quite seriously as they stand for hospitality. When it comes to guests’ feedback on sustainability at the property, hoteliers are also listening to their guests and doing something about it. This year, 31 percent indicated that guest comments led to a change on-site related to sustainability. Both Asia Pacific and EMEA had higher percentage of hotels that took guest comments to make sustainability related change, 47 percent and 37 percent respectively, compared with 26 percent for the Americas.
- Guests are more interested in their ability to make an impact. Participants reporting that overnight guests asking about carbon offsetting during their stays increased drastically from last year’s uptake of 28 percent to nearly 50 percent this year. This demonstrates that guests are taking a big interest in making a difference at their stays.
- Climate Change is increasing as a driver of investment and operational improvements. When asked “to what degree does climate change drive you to make operational improvements and investments?”, the percentage of hotels that said “yes, it does have impact” were almost identical to last year’s 84 percent. What’s notable is that, of the hotels that said yes, more of them shifted to “having significant impact” over “having some impact this year. Almost 40 percent of hotels globally responded that it has significant impact. This was an increase from last year’s 28 percent.
- Food & Beverage is going local. While this practice enhances guest experience with guests’ growing interest in local foods, it also supports the local community and reduces environmental impact (due to shorter distances to transport goods). Sixty-eight percent of hotels globally responded that they spend at least 50 percent of their food and beverage spend from local sources.
- Human trafficking action plans much less prevalent in limited service hotels. Human trafficking is thought to be one of the fastest-growing activities of trans-national criminal organizations. It is estimated that at least 21 million victims are trapped in modern-day slavery (one of the component of human trafficking), mostly involving women and children. We asked the participants regarding their human trafficking action plans for the first time. Based on the results, limited service hotels are more at risk compare to full service hotel, whereby only 22% of limited service hotel respondents said they have a formal action plan in place to address human trafficking at their hotel compare to 50% from full service hoteliers.
- Some hotels are still delivering newspapers to guestrooms. Although most of the hotels are not delivering newspapers to guestrooms, still around 20 percent of hotels do. And that still adds up to a lot of waste. So why are some hotels still delivering newspapers regardless of whether the guests want them or not? In 9 percent of cases hotels indicated this was because of a brand standard.
- More hotels gearing up for certification. Sometimes, you can gain a lot of insight by asking whether the hotels “plan on” implementing a certain practice as opposed to just asking whether they have it or not today. When asked, “Is your property third-party labeled or certified for its sustainability initiatives?”, 10 percent of the hotels indicated that they plan on doing so in the next 12 months. By service type, 18 percent of limited service properties indicated that they plan to do so, eight percent higher than full service properties. This is another indication of limited service segment stepping up in sustainability.
To read the full report, please download here. To participate in the 2018 Green Lodging Trends Report, sign up here. All participants will receive a free and confidential compare report to find out where their property is aligned with best practices, and where it is behind among their peers to ultimately outperform their competitors.