Review of HITEC Toronto 2017: A show about integration

For those who did not attend the 2017 edition of HITEC, held in Toronto this time around, you may be wondering what you missed.

Evaluation metrics that will boost the ROI on your property’s outreach

One of the most difficult things about using PR in your hotel’s marketing strategy is properly evaluating and proving the ROI on your outreach.

How to avoid driving away top talent

Understand the main pitfalls and deterrents that prevent professionals accepting senior roles with leading organisations.

By |July 4th, 2017|Tags: , |

5 ways to attract Millennials through travel campaigns

The luxury travel market is strong for brands that understand digital metrics when creating their marketing strategy. Learn how to capture this booming market through a combined multi-channel approach.

Art collection by Maha al Mazrouei unveiled at Jumeirah Vittaveli in the Maldives

Maha al Mazrouei, a gifted Emirati artist, has been commissioned by Jumeirah Vittaveli to design four pieces of bespoke art to celebrate the newly launched five-bedroom Royal Residence.

Ten ways to attract the booming millennial market

What draws the demanding millennial market to luxury travel experiences?

Five essential tools for the modern email marketer

After Mark Zuckerberg predicted its death in 2010, email defied expectations by resurfacing as a modern marketing necessity. Yes, email is back, but it isn’t what it used to be…

How can you pitch to an editor?

If you are a luxury hotel, how do you go about getting featured? With social media and the online version expanding, there are more opportunities for coverage. Cultivating editorial contacts there is key.

10 jobs artificial intelligence will replace

If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too. Which jobs are most likely to be replaced?

Three ways to make profit in the banquet business

I see many hotel financial statements and most are missing the boat because they do not separate group and local banquet revenues.

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