Ted HoranPrimland, a 12,000-acre retreat nestled in the heart of Virginia’s Blue Ridge Mountains, has announced Ted Horan as General Manager.

A respected leader in the luxury hospitality arena, he brings a wealth of expertise and experience to his role at Primland, most recently the serving as a resort hotel and hospitality quality assurance consultant for top hotel brands including Colonial Williamsburg Hospitality, Ritz-Carlton, Four Seasons and more.

“Primland is a property truly unlike any other – from world-class golf to farm-inspired dining and immersive outdoor activities,” said Mr Horan. “I am thrilled to be working at one of the premier travel destinations and look forward to carrying on the property’s family-bred legacy by delivering the most extraordinary guest experiences.”

Mr Horan joins Primland after working for almost two years as a Resort Hotel and Hospitality Quality Assurance Consultant in Williamsburg, VA. In this role he provided quality assurance and business audits for a diverse group of hotels, resorts, country clubs and entertainment brands, assisting in their efforts to improve guest loyalty, training and marketing opportunities.

Mr Horan began his hospitality career at The Ritz-Carlton Boston as a Housekeeping Manager before moving on to The Waldorf-Astoria and The Plaza Hotel in New York City as Executive Chief Steward. He then moved to Virginia where he worked at Colonial Williamsburg holding various positions including Resident Manager at the Five Star Williamsburg Inn.

After eight years at Colonial Williamsburg, Mr Horan took on the General Manager position at Blackberry Farm, assisting this Relais and Chateaux property become recognized as one of the top small resort properties in North America. Mr Horan has also worked with Richey International, a hospitality consulting firm specializing in quality assurance, brand management, and business intelligence, travelling to over 50 countries consulting for four and five star hotels and resorts including Four Seasons, The Preferred Hotel Group, Fairmont Hotels, and numerous independent properties, improving service consistency, brand awareness, and awards recognition.

Mr Horan has also acted as Director of Operations at the Greenbrier Resort where he assisted in repositioning the iconic property to the next generation guest with a multi-million dollar renovation and executing service initiatives which helped The Greenbrier achieve Five Diamond status. Later, Mr Horan returned to Colonial Williamsburg as The Director of The Guest Experience and General Manager, assisting all five hotels with improving service standards, service consistency, and by building a dynamic guest feedback and process improvement program.

Mr Horan holds a Bachelor’s Degree in History from Boston University and has a passion for leading an innovative team to provide guests with unique and memorable lifestyle experiences while building loyalty. He enjoys spending time in the outdoors, horseback riding, kayaking and more. Horan looks forward to bringing his experience and passion to Primland in his new role.