Howard C. Karawan, President and Managing Director of Atlantis, Paradise Island, the leading destination resort in The Bahamas, is pleased to announce the appointment of Lauren Snyder, Chief Marketing Officer, for the company.
Ms Snyder, based between New York and Paradise Island, will assume her new position immediately and will work under the direct leadership of Mr Karawan.
A marketing innovator with more than 25 years of global experience in hospitality, advertising and entertainment, Ms Snyder returns to Atlantis after a seven year hiatus from the company, previously holding the position of Chief Communications Officer for Kerzner International, the prior owner and operator of Atlantis.
During her tenure at the company, she led strategic brand partnerships and communications while spearheading the launch and positioning of The Cove Atlantis, Aquaventure waterscape and the successful arrival of the Hurricane Katrina dolphins. She also had global oversight of the opening of Atlantis, The Palm in Dubai.
In her professional career, she has also served as Acting Chief Marketing Officer at Morgans Hotel Group, Executive Vice President and Chief Communications Officer at IPG Mediabrands (IPG) and Senior Vice President of Corporate Communications at Gemstar-TV Guide.
“With an extensive track record in launching successful brands, solving complex brand issues and interacting in both the public and private sector, Lauren’s key strength is building bold and dynamic multi-channel global marketing campaigns alongside the execution of high profile media relations,” said Mr Karawan.
“She is known for vibrant team building, multidisciplinary motivation and mentorship and was also one of the first executives to implement truly integrated entertainment marketing in a meaningful way. I’m excited to once again work alongside Lauren to bring Atlantis to its place as a Northstar in the destination resort business.”
In her new role, Ms Snyder is responsible for overseeing the relaunch of Atlantis, including planning, development and execution of all marketing, advertising and communications initiatives. Her primary responsibility is to generate revenue through successful marketing tactics, strategic brand integrations and advertising.
Ms Snyder will cultivate the brand’s mission and vision across its marketing campaigns on various platforms including television, mobile, and social media and to targeted audiences in order to accomplish revenue objectives.
“I can’t imagine a better time or a better team to bring Atlantis forward,” said Ms Snyder. “The incredible staff of 7,500 amazing Bahamian ambassadors coupled with the resort’s continued mission to preserve and protect the Bahamian oceans, marine life and coral reefs is in perfect synergy with travel desires today. It’s a great feeling to be part of the shared mission that will shine a spotlight on all that is singular about Atlantis, Paradise Island.”