Rosewood Hotel Group has appointed Patricia Rosentreter as Corporate Director of Brand Communications, Americas and Europe. In this role, Ms Rosentreter will implement comprehensive public relations and marketing strategies for Rosewood Hotels & Resorts while guiding existing communications in the Americas and Europe.
Additionally, she will manage brand communications and corporate public relations initiatives for Rosewood in the region, while overseeing the brand’s public relations and social media activities. Ms Rosentreter joins Rosewood Hotel Group with seventeen years of public relations and marketing experience, including a 12-year tenure at The Peninsula Hotels where she served as Regional Director of Communications, US, and Regional Director of Brand Communications, Americas.
In her most recent role as Regional Director of Brand Communications, Americas at The Peninsula Hotels, Ms Rosentreter implemented the group’s global marketing strategy for the Americas across all functions, including brand, communications, public relations, digital, events, and partnerships.
Additionally, she oversaw the communications strategy surrounding several significant initiatives for the brand, including the opening of The Peninsula Paris and the renovations of The Peninsula Chicago and The Peninsula Beijing. Prior to her time at The Peninsula Hotels, Ms Rosentreter held various positions at prestigious public relations agencies, including Weber Shandwick Worldwide and Murphy O’Brien, servicing luxury clients.
“Tricia is a welcome addition to Rosewood Hotel Group, and we are looking forward to working with her as we continue our thoughtful expansion of the Rosewood brand worldwide,” said Radha Arora, President of Rosewood Hotels & Resorts. “With seven new properties opening this year and many more in development, Tricia’s extensive experience managing communications within the luxury hospitality industry makes her an invaluable asset to our team.”
Ms Rosentreter is a graduate of Pepperdine University in Malibu, California, where she received her Bachelor of Arts degree in Organizational Communications with a concentration in Marketing. Having spent the last fourteen years in New York, Ms Rosentreter’s appointment with Rosewood Hotel Group marks her return to California, where she is now based in Los Angeles.