Karisma Hotels & Resorts, an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, is pleased to announce the appointment of Kelly Poling as Senior Vice President of Marketing. Ms Poling brings over a decade of industry experience to her new role, where she is committed to building upon the brand’s extraordinary accomplishments and accelerating its growth.
“We are very excited to welcome Kelly and look forward to leveraging her deep industry experience, unmatched creativity, and enthusiasm toward Karisma’s continued expansion,” said Armando Chomat, Executive Vice President of Premier Worldwide Marketing, the exclusive worldwide representatives for Karisma Hotels & Resorts. “Kelly’s impressive background as a leader for internationally recognized companies, and strong track record for driving results, make her ideally suited to join the team at Karisma Hotels & Resorts.”
Ms Poling is an accomplished business and marketing strategist with a proven ability to accelerate company growth. Her background includes omni-channel marketing campaigns, digital advertising, e-commerce, sales, partnership development and branding. At Karisma Hotels & Resorts, Ms Poling will oversee advertising, marketing, public relations, social media and partnerships across each one of its esteemed brands, including El Dorado Spa Resorts, Azul Beach Resorts, Generations Resorts, Karisma Villas, Allure Hotels, Hidden Beach Resort, Nickelodeon Hotels & Resorts, Sensatori Resorts, Sensimar Resorts, Karisma Hotels Adriatic and the new Margaritaville, an All-Inclusive Experience, by Karisma.
“I am thrilled to join Karisma Hotels & Resorts to build on its remarkable achievements, as well as help steward the company toward future success,” said Ms Poling. “Karisma not only has a history of industry-leading innovation like the first overwater suites in Mexico at El Dorado Maroma, the development of the first international Nickelodeon Hotel located in Punta Cana, and the creation of an entirely new category of luxury with its Gourmet Inclusive® offering, but it also has so many exciting developments on the horizon. With the expansion of Azul Beach Sensatori Jamaica, the opening of the first Margaritaville, An All-Inclusive Experience, and pipeline growth of over 30 per cent expected in the near term, this is an incredible time to be a part of a hotel brand that is setting a new industry standard for luxury resorts.”
Previously, Ms Poling served as Executive Vice President and Chief Marketing Officer for WoodSpring Hotels, where she led both the marketing team and management of all reservations channels, including the website, contact center, third party partnerships, and B2B sales. Prior, she served as Vice President of Consumer Marketing Strategy and Operations for Rosetta Stone and spent seven years at Choice Hotels International, leading the corporate strategy, marketing and e-commerce teams. She has served on numerous hotel industry and not-for-profit Boards of Directors as well.
Ms Poling joins a seasoned executive team that continuously raises the bar and sets new standards for luxury travel by forging world-class partnerships and delivering innovative services and amenities. As an example, Karisma Hotels & Resorts is the first and only hotel company with the Gourmet Inclusive® Experience, featuring gourmet cuisine by executive chefs, the freshest and finest ingredients sourced from an on-site greenhouse, and award-winning wines due to its partnership with Jackson Family Wines – all delivered to guests via 24-hour room service and an array of a la carte restaurants and memorable dining experiences.