Jannah Hotels & Resorts, an Abu Dhabi-based hotels operator, has appointed Ossama Charrouf, an hospitality industry veteran as the new Vice President of Sales.
He will be reporting to the company’s Chief Operating Officer Mohamed Hani Fakih, said a statement from the hospitality group. In his new role, Mr Charrouf will develop strategies to maximize the hotel group’s sales and profitability, lead the sales team to discover and target new businesses and revenue streams and oversee the implementation of annual sales plans for its properties- Jannah Burj Al Sarab, Jannah Resort & Villas Ras Al Khaimah, Jannah Marina Bay Suites, Jannah Place Dubai Marina, Jannah Place City Center and Jannah Place Abu Dhabi.
A highly-accomplished hospitality industry leader, Mr Charrouf brings more than 12 years of international experience to his new position. The Syrian-born hotelier holds a diploma in Business Strategic Management and Leadership from the Business and Technology Education Council – UK and is currently taking up his Master’s degree in Business Administration at The University of Wolver Hampton in the United Kingdom.
Prior to joining Jannah Hotels and Resorts, Mr Charrouf has worked in a prominent luxury hospitality group where he, as a director of sales, was responsible for generating top line revenue and growing market share indexes.
“It is our pleasure to welcome Charrouf as the VP sales of Jannah Hotels & Resorts,” said Nehme Imad Darwiche, Jannah Hotels & Resorts’ Chief Operating Officer. “His broad experience in the hospitality industry will enable us to further advance our strategies to pursue sales and profit goals.”
Located in the Liwa desert of the UAE, Jannah Hotels & Resorts was founded on the spirit of the noble Bedouin hospitality and pioneered with an infrastructure that is innovative, creative and dynamic.
Properties in its portfolio include Jannah Burj Al Sarab, Jannah Place Abu Dhabi, Jannah Marina Bay Suites, Jannah Place Dubai Marina and the newly opened Jannah Resort & Villas Ras Al Khaimah. Upcoming properties include Jannah Residences City Center Abu Dhabi,Jannah Creek Dubai and Jannah Ras Al Khor, Sharjah.