The Hospitality Sales & Marketing Association International (HSMAI) will honor Cendyn/ONE and Hotel del Coronado with the Gold Adrian Award for digital marketing excellence for its winning entries in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition.
This year’s contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.
In 2015, Cendyn/ONE launched a series of data-driven digital advertising campaigns that positioned the majestic Hotel del Coronado as the ultimate romantic Southern California destination and “the world’s choice for creating inDELible moments and connections.” Following a strategy shift in 2014, Hotel del Coronado moved away from discounts to promote value added packages. Cendyn/ONE worked with the hotel to design dynamic, engaging, digital display ads which focused on experience rather than price, which resulted in a 32% uplift in bookings and revenue and a 7% increase in average daily rates.
Cendyn/ONE leveraged eInsight®, their fully Integrated Cloud-based CRM + Data-driven Digital Marketing Platform, to profile Hotel del Coronado’s high yield guests, learn from past campaign performance, and generate actionable insights for audience segmentation and geographic targeting to build a sophisticated look alike model. The integration of first party CRM data with programmatic advertising and real-time bidding (RTB) allowed the campaign to prospect, find and convert consumers that closely matched the profile of Hotel del Coronado’s best guests across their digital marketing channels. As a result, the campaign reached an affluent, in-market audience that booked at a higher rate.
“We are very proud to be part of Cendyn/ONE’s success. The Hotel del Coronado campaigns epitomize what digital advertising can do for hoteliers. It not only captured the essence of the resort, but also reached our ideal audience, leading to increased digital bookings and guest engagement,” said Sara Harper, Hotel del Coronado’s director of marketing.
“We are truly happy to share our success with Hotel del Coronado, said Charles Deyo, CEO & Founder of Cendyn. They have fully embraced our Data Intelligence platform and they always come to us with a clear strategic vision. Hotel Del challenges us every year with new ideas and inspires us to push the boundaries of digital marketing even further.”
Set on one of America’s best beaches, the legendary Hotel del Coronado has welcomed discerning travelers for more than 125 years to experience the Southern California coastal lifestyle at its best. Here, the magic and nostalgia of the property’s storied past blends seamlessly with contemporary luxury in 757 guestrooms. The newly renovated Hotel del Coronado and Beach Village enclave have every modern amenity imaginable from bespoke concierge services and holistic spa experiences to private chefs and exquisite oceanfront dining. Known for creating inDELible memories and engaging experiences with endless recreational activities, an award-winning spa, and oceanfront dining, this world-renowned San Diego resort seamlessly connects her storied past with today’s Southern California coastal lifestyle.