DerbysoftTripReviewer, the only source that aggregates hotel and restaurant reviews and rates from numerous sources, is thrilled to announce that it has partnered with DerbySoft to enable direct bookings to North American hotels.

“This project allows us to work with many of the world’s premiere hotel groups as well as the world’s premiere connectivity provider, DerbySoft, so we couldn’t be more pleased,” said TripReviewer’s Co-Founder, Sanket Talsania.

Online reviews and ratings are a jungle of information that confuses users instead of giving them an accurate depiction and understanding of the hotel or restaurant they are researching. To create a better, more comprehensive user experience, TripReviewer creates a perfectly merged, filtered, user-friendly rating for each establishment by aggregating ratings and reviews data received from multiple major online travel site servers. In addition to accessing TripReviewer’s rating and reviews, users can compare prices on TripReviewer ensuring they receive the best deal possible.

DerbySoft’s Marketing Services division, known as Click, worked with TripReviewer for this Project.  Click has been helping hotels and hotel chains manage their metasearch campaigns for more than six years. As the success of a hotelier’s metasearch marketing program is influenced by the diversification of their channel portfolio, DerbySoft welcomed the opportunity to work with TripReviewer. “We are delighted provide our clients with this first-to-market ability to promote direct bookings through this up and coming metasearch channel,” noted Quentin Moores, DerbySoft’s VP Marketing Services.

Click’s MetaSearch Manager 2.0 platform enables DerbySoft’s clients to properly connect, manage, and evaluate the performance of their metasearch programs across multiple channels simultaneously. This critical functionality enables clients to formulate and apply effective, cross-channel optimization strategies.