Expedia Media Solutions releases generational data on behaviours, influences and shopping habits of travellers in China, the U.K., and U.S.
'Li Yu' makes overseas feel just like home with one-to-one service over WeChat, Mandarin-speaking staff, and specially prepared food and drink.
Perceptions of Chinese travellers wanting only Chinese breakfasts and Mandarin translations are out dated and the industry needs to develop new products and marketing strategies for the far more sophisticated Chinese traveller of today.
AccorHotels revamps ‘Optimum Service Standards’ program to accommodate Chinese visitors to Australia
The 'Hao Ke Ya Gao' program encompasses translated welcome kits and maps in Mandarin, UnionPay, Chinese newspapers, television channels, electrical adaptors, menu items and teas, as well as twin room configurations and internet access with a simplified Chinese character map.
To benefit from this strong growth, hoteliers should meet the needs of Chinese travellers with free Wi-Fi and Chinese-speaking staff.
The reason Chinese travelers are so influential is because they’re embarking on more international trips than ever before, with more disposable income than ever before, and spending more than foreign tourists – yes, than ever before.