Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality vertical, despite the occasional misstatement by industry peers who were unaware that they already implemented these strategies more than a decade ago. Over the past 20 years, Cendyn have successfully implemented solutions across the entire industry in more than 30,000 hotels worldwide.
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
Cendyn, a cloud-based hospitality software and services company was selected as the technology partner by RLHC (Red Lion Hotels Corporation) for the company’s CRM and “Hello Rewards” loyalty program.