How to boost the ROI of your PR outreach

Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.

What is the purpose of your website?

Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customer’s first introduction to your property. As such, it should entice, educate and make them want to stay with you. 

Get more Direct Bookings with a Winning (Hotel) Personality

Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.

PR vs Advertising: Which marketing tactic is best for hospitality start-ups?

Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.

2016 in Review: Distribution, Marketing & Revenue Management

eHotelier provides the best articles from 2016 on Distribution, Marketing and Revenue Management

Automated email ideas for the holidays

Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.

By |December 5th, 2016|Tags: , , |

Norma Probst named new Director of Marketing at Main Street Hospitality Group

Probst joins the Main Street Hospitality Group marketing team with more than 20 years of experience in marketing and sales in Berkshire County, most recently as director of marketing and sales at the 105-room Cranwell Spa and Golf Resort.

Integration is key to a cohesive marketing strategy

Most consumers are using multiple devices and will expect continuous, personalized marketing experiences that are going to require you to coordinate and plan your efforts.

By |October 3rd, 2016|Tags: , |

Thuy Tranthi Rieder joins Rosewood as Group Vice President of Sales & Marketing

Prior to joining Rosewood Hotel Group, Rieder was chief marketing and communications officer for a Geneva-based, privately held portfolio of luxury hospitality, sports and leisure properties.

By |September 6th, 2016|Tags: , |

Use your hotel’s stories to stand out

Want to differentiate your property in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing.       

By |September 2nd, 2016|Tags: , |