A great deal of what we read nowadays is predicting how the travel market will change and how hoteliers need to pre-emptively adapt in order to compete.
Hospitality management is fascinating business. Managing the influx of leads and converting them is obviously one of the aspects of hospitality management with the highest stakes. Today it has become one of the rapidly changing factors of the industry that may represent important risks, and equally important opportunities.
The hospitality industry changes at an extremely rapid pace, with new trends, products and services constantly keep emerging. While many of them add value to the hotel industry, several trends can be quite disruptive, especially to the more traditional players in the hospitality industry.
Like anything in business, nothing lasts forever. The online travel agency (OTA) world started exactly 20 years ago when Expedia was born inside Microsoft. Expedia, with a valuation of over $10 billion at its spin-off, was the most successful business born inside the software giant.
As Online Travel Agencies expand their reach and increase commissions, hotel companies are devising new strategies in order to regain control of their own inventory.
The Australian Competition and Consumer Commission has ruled that hotels will only be able to offer cheaper prices than an OTA over the phone, over the counter or via a loyalty club.
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
It is the first product fro Travana, Inc., a San Francisco-based travel startup.
By using the data you already have from each guest profile, hoteliers can learn about their guests’ behaviour and engage with them in the right way, using the right tools throughout the travel journey.