Sojern creates a European hub for RevDirect, a multichannel direct booking offering

Sojern, travel's leading performance marketing engine, has announced the opening of its new office in Dublin focused on servicing the European market with its RevDirect offering, a multichannel, pay-for-performance, direct bookings solution for independent hoteliers. Sojern brings its specialised data set of 350 million global traveller profiles, including billions of predictive travel intent data points to target travellers across multi-channels.