In the hospitality industry, I contend that social media is one of the most talked about but least understood and least monetized of the marketing mediums.
One of the most difficult things about using PR in your hotel’s marketing strategy is properly evaluating and proving the ROI on your outreach.
Industry conferences are an excellent way to meet potential clients face-to-face to create potential sales relationships, that could convert more quickly than establishing relationships through email and phone interactions alone. But with the endless list of hospitality industry conferences and events happening every year, how can you earn the most ROI from each event?
When it comes to ROI on a new PMS investment, there are a number of questions that hoteliers should ask themselves.
An investor needs to examine the tradeoffs and benefits of any particular franchise as it affects four primary aspects of a hotel’s operating universe – guest experience, community advocacy, associate engagement and owner returns.
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
There are relatively simple ways to calculate the ROI of your training programmes, including this eight-step approach.
Attending trade expositions requires time and resources, so selecting the right event and making the most of your time there is important for any responsible and aspirational business.