In the hospitality industry, I contend that social media is one of the most talked about but least understood and least monetized of the marketing mediums.
Brand mission statements and brand philosophy are often common sense rules that help us look above the clutter. Here follow a list of some of the basic business mantras that set a leader apart from the pack.
Adventure travel is undeniably one of the most popular trends all over the world and growing by leaps and bounds. Social media and PR are a vital way to highlight your property’s involvement to reap more reservations from this category. Although studies indicate that adventure enthusiasts read online magazines like National Geographic Traveler and Outside Magazine, they also follow their extremely popular Instagram and Pinterest feeds. Therefore, your destination should aim to gain coverage in these kinds of mainstream media outlets as part of a comprehensive PR program.
As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already designed the pipeline for an effective marketing strategy to attract more guests, we are listing a few of them for you.
Hotels throughout the US—properties large and small, boutique and branded—are catering to travelers’ appetites for "local experiences" with food-and-beverage venues that celebrate local ingredients in unique ways. But little attention is paid to the growing popularity of fast-casual dining, the hybrid concept that blends fast-food or quick-service restaurants with casual dining.
Marriott has a whopping 416,000 followers on Twitter, more than double that of its closest competitors.
The social media platform is designed to allow immediate interaction between customer and hotel proprietor.
On your summer vacation you'll spend more time glued to your smartphone than your beach chair, according to a recent global study.
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Here are some steps to follow when you receive a negative comment on social media.
To capture the holiday seekers’ imagination early, you need to keep the engagement fire blazing on daily basis because a ton of potential guests are snooping around your social media accounts every day.