Viewpoints, a resource that provides up-to-the-minute perspectives from our industry professionals  around the globe.


All who participate in a poll receive one month’s subscription free.

Get the insider’s view on challenges facing the industry today.

Viewpoints currently available cover a range of topics including revenue management, executive development, recruitment and talent retention, professional assessment and hotel restaurants. Issues surveyed in the polls are developed through member and industry engagement. Each focuses on drilling down into 2-3 key questions that address the heart of the matter. New Viewpoints will be added monthly as new polls are concluded.

Viewpoint Features

  • Views surveyed from thousands of hoteliers around the globe
  • Analysis of poll results from industry leaders included
  • Surveys developed and validated by leading academics
  • New topics added monthly
  • Cost effective subscriptions
  • Useful slides and infographics included

Why subscribe

  • Keep informed of the latest industry views and trends
  • Understand what your peers think about key industry challenges
  • Results are easy to access/easy to understand
  • Preformatted presentation materials at your fingertips
  • Third party industry support for your proposals
  • Inspiration for your team meetings

Who’s the Host?

The survey was designed to assess the industry’s opinions on who is responsible for hosting hotel guests.  The survey posed the following questions:

  • Is the role of “Host’ relevant in modern hotel keeping?
  • Who should be the “host” in hotels?
  • What do you see as the most important functions of a GM?
View the results

The Customer Service Experience

Customer service, rightly, is always afforded a high priority in any industry discussions. Feedback is sought through a variety of different ways from feedback cards in restaurants and hotel rooms to Trip advisor. Whilst these are useful to get customer responses to specific items within their overall experience, little work is done on understanding how customers relate to the “Service Experience”. This survey considers the wider issues in measuring customer service

View the results

Revenue Management

The survey was designed to gauge the impact of revenue management on business, posing the following questions:

  1. What would make Revenue Management more effective for your business?

  2. How effective is Revenue Management in driving income in your business?

  3. Which of the descriptions below best describes your current role?

View the results

Global Executive Development Survey 2015

  1. How long ago did you personally undertake a development program?

  2. Does you organisation have a written policy for the training of staff?

  3. How frequently does the organisation offer training to staff?

  4. What do you consider development programs should ideally be?

  5. Would you personally prefer to access an Executive Development Program…?

  6. Which areas do you consider should be included in an Executive Development Program?

View the results

The New Professionals: Recruiting and retaining talent

Is recruiting and retaining talent a challenge for you?  It is a common view that staff recruitment and retention is a major issue for the industry worldwide. The insight gauges the extent of that view, posing the following questions:

  1. How difficult is it to recruit talent to your organisation?

  2. How difficult is it to retain talented staff?

View the results

Professional assessment in the workplace

EUHOFA International logo

There is a debate on the most appropriate way to conduct professional capability assessments, in a simulated situation such as college or in the real world of work. The insight gauges the extent of that view, posing the following questions:

  1. What of the following  are the most important factors you look for when recruiting staff. ?

  2. Do you agree that the best way to assess professional capability is in the workplace?

  3. Can work based assessments be realistic, reliable, valid and transparent?

  4. What components should be included in a professional work based assessment?

View the results

Food and Accommodation: Hotel restaurants – can they survive?

Changing demands of customers are placing increased pressure on the hotel restaurant.  The insight gauges the extent of that view, posing the following questions:

  1. Are hotel restaurants eating our experiences?

  2. What can hotels do to improve their restaurants as an eating our experience?

View the results

Live Food!

Where do you draw the line, is it acceptable to eat live animals? The insight gauges the extent of that view, posing the following questions:

  1. Is it acceptable to eat live animals?

  2. Where do you draw the line?

  3. Which foods are OK to eat live?

View the results

Name badges

Should team members wear name badges?  A simple poll with a variety of contrasting opinions!

View the results