In order to utilize guest reviews better to improve operations and add value to their brand, Balladins Hotels decided to rely on TrustYou, the guest feedback platform.
A travel industry study has idenitfied a strong correlation between the communication of guests and accommodation providers and the resulting overall guest satisfaction.
TrustYou, the world's largest guest feedback platform, identified the biggest drivers of positive and negative online reviews through a detailed “Impact Score” analysis of the 90 million reviews that were analyzed in 2016. When more than 95 per cent of customers make their booking decisions based on online feedback, the ability to improve and spotlight hotels reviews is critical.
The world’s largest guest feedback platform, TrustYou, places a higher emphasis on its presence in Southern Africa and introduces digital marketing expert Rainmaker Digital as distribution partner. The Namibia-based company is specialized in managing and optimizing the entire digital presence and marketing for hotels, lodges, guesthouses, and tour operators located in Southern Africa.