About Lorraine Abelow

Lorraine has a 30 year, award-winning, boutique travel PR firm in New York City and is at the forefront of trends affecting traditional and social media. Her career representing such blue-chip names as Four Seasons and Hilton Hotels, while also working with boutique properties across the globe as well as island destinations like St Barts. The agency’s affordable hotel PR campaigns are designed to move the needle regularly gaining eye-catching feature exposure in such top outlets as The New York Times, Travel and Leisure and Conde Nast Traveler. It's the long-standing relationships the team has with high-level editors that insures coverage in A list media in every campaign. Coverage in influential blogs and social media campaigns round out Abelow PR’s expertise. With a seasoned team consisting of a core group of senior and savvy public relations pros, the agency is able to jump quickly on an account, nimbly conceiving and executing an aggressive, multi-faceted campaign. When she founded her hospitality PR firm, she wanted to stay small, to maintain principal level involvement on every account on a daily basis. The team digs in and rolls up our sleeves, day-in-day out, joining yours to make marketing success for your brand. Lorraine serves as an honorary judge for the Hotels Sales and Marketing International Organization, from which she has won awards for her outstanding achievement over her illustrious career. For more information about this boutique agency visit www.AbelowPR.com. You can contact her at Lorraine@AbelowPR.com or 203-226-9247.

5 ways to attract Millennials through travel campaigns

The luxury travel market is strong for brands that understand digital metrics when creating their marketing strategy. Learn how to capture this booming market through a combined multi-channel approach.

Ten ways to attract the booming millennial market

What draws the demanding millennial market to luxury travel experiences?

How can you pitch to an editor?

If you are a luxury hotel, how do you go about getting featured? With social media and the online version expanding, there are more opportunities for coverage. Cultivating editorial contacts there is key.

Travel media can survive the digital revolution

The rise of digital content has been a real test for travel print media. Consumer habits have changed, and with these changes many brands saw their circulation plunge. However, some print travel media brands have managed to survive against the odds. How? Through innovation, following trends, and creating multimedia platforms.

By |June 5th, 2017|

Social media keys to the adventure market

Adventure travel is undeniably one of the most popular trends all over the world and growing by leaps and bounds. Social media and PR are a vital way to highlight your property’s involvement to reap more reservations from this category. Although studies indicate that adventure enthusiasts read online magazines like National Geographic Traveler and Outside Magazine, they also follow their extremely popular Instagram and Pinterest feeds. Therefore, your destination should aim to gain coverage in these kinds of mainstream media outlets as part of a comprehensive PR program.

Tips on successful press FAM trips – secure legit journos

Group press FAM trips are an effective marketing tool for travel and lifestyle reporters to experience first-hand a hotel and surrounding destination. The proviso: get top producing writers with assignments to your property, and avoid non-producers, aka freeloaders, at all costs. Your travel PR agency should know whom to invite and which ones to stay away from. 

Attracting today’s super-affluent market

Luxury travel is one of the most lucrative segments for hotels, but today success depends on offering highly personalized and promotable experiences. A talented PR agency can collaborate with you to create over-the-top journeys that will garner significant media coverage to generate bookings. Does it really matter if no one books the offer if your reservation lines start ringing?

Should your PR firm know SEO? Absolutely!

Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in today’s digital world. Insight into the logic of Google’s madness is a must for your PR agency. While everyone agrees getting high on the search rankings is key in today’s Internet-driven environment, why do so many hotels miss the boat?

Attitudes are changing about luxury travel

In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per cent of respondents said they would rather spend money on experiences than things. Further, 88 per cent said travel is the number one dream on their life’s bucket list, ranking higher than family or wealth. 

Why indigenous spa treatments get media attention

From California to the Caribbean the lure of the spa cannot be underestimated in generating media attention. With that comes. Both business and leisure travelers yearn for that massage when they arrive or during their course of their stay, and its in your best interest as a hotelier to curate your spa menu so it as compelling as possible.

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